Chinalysis of World Fishery: Douyin E-commerce Seafood and Aquatic Products Market

The new model of Douyin e-commerce is called "interest e-commerce", and the "interest e-commerce" on the official website of Douyin e-commerce is an inspiring e-commerce model. Creators first gather sufficient traffic on the platform, and then combine it with product sales in the form of short videos to become a commercialized short video release. This will accurately target each customer's account who is interested in this type of product, thereby stimulating their interest and prompting them to make purchasing decisions. TikTok is Douyin's international platform. Both are under ByteDance.

This paper takes Douyin seafood and fishery industry as the main research object, and takes January-September 2023 as the research time window to analyze its current market status, content ecology, industry future trend, etc.

The market for shrimp products is approaching saturation, while the market for fish maw and mitten crab products has greater potential.

Shrimp remains at the top of the seafood and aquaculture industry, but its growth rate is slow; The market for fish maw and mitten crabs has shown explosive growth this year. Among various subcategories, the growth rate of imported frozen shrimp is fast; The salmon market still has room for growth; Pot vegetables are selling well; The low-priced market for dried seafood is growing slowly.

Brand self live broadcasting has an advantage;

TOP sales videos come from live streaming slices and product evaluations.

The main source of sales is live streaming, but the proportion of product cards is increasing;

The exposure of live streaming has increased, and brand self broadcasting has gained an advantage;

Live streaming slicing and product evaluation are more likely to generate popular sales videos.