The aquarium pet market has over 40 million pet owners, with aquariums accounting for about 60%

Taobao and Tmall, as the dominant e-commerce platforms in the aquarium and pet markets, have an online market share of over 70%. The aquarium and pet markets on Taobao and Tmall have accumulated over 40 million pet owners, with 24 million of them being aquarians. Compared to the cat and dog market, the growth rate of the aquarium and small pet markets is faster. The number of pet owners in the cat and dog market is about 100 million, but the growth rate is not as fast as that of the aquarium and small pet markets.
 
Diversification of pet types: Over 60% of consumers choose to keep pets across different categories, such as a combination of fish, reptiles, and birds. The proportion of purchasing a second or third pet is close to 40%.

Increased consumer spending: Users' willingness to consume pets continues to increase, with a 6% increase in single purchase frequency and an 18% increase in spending per pet.

Aquatic products account for 61% of the overall market share and remain the largest category; The bird market has shown impressive performance and rapid growth, currently occupying 15% of the market share, surpassing rodents' 11%; Other small pet categories such as rabbits and reptiles also occupy about 5% of the market share.

In the next 2-3 years, the aquarium and pet markets are expected to achieve strong growth, especially compared to the already saturated cat and dog market, there is still huge room for improvement in the penetration rate of aquarium pets. New entrants to the market can segment according to consumer needs, offering more DIY landscaping, high-end varieties, and new pet care equipment to seize this rapidly growing opportunity.

Taobao and Tmall have also opened up live aquatic merchants to join, and will gradually expand to live pets and reptiles in the future.